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Intro

What is ONDC?

The current state of Indian e-commerce industry

How will ONDC alter this current state?

Can ONDC be a gamechanger for the entire digital economy?

Challenges to the success of ONDC

Concluding thoughts

veankut ramanamurty

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ONDC explained| How ONDC can be the UPI-moment for India’s entire digital economy? Prof. Victor Saha

Victor Saha

What is ONDC? How ONDC can be the UPI-moment for India’s entire digital economy? Prof. Victor Saha United Payments Interface (UPI), since its launch in 2016, has not only revolutionized the digital payment ecosystem of India but has also been an exemplar for the rest of the world. Riding on the success of UPI, the Government of India is now ready with another revolutionary innovation that may transform not just the e-commerce industry but may also alter the power dynamics in the entire digital ecosystem of the country. On 22nd December 2022, The Open Network for Digital Commerce (ONDC) has gone live for beta testing in Meerut, Uttar Pradesh. The feedback received from participants in the real environment will prepare ONDC for a country-wide launch, possibly in 2023. But what really is ONDC about? More importantly, why is it being hailed as the UPI-moment for the e-commerce industry in India? This video explains it all! Timestamp Intro 00:00 What is ONDC? 0:55 The current state of Indian e-commerce industry 2:22 How will ONDC alter this current state? 5:16 Can ONDC be a gamechanger for the entire digital economy? 5:52 Challenges to the success of ONDC 6:46 Concluding thoughts 8:16 Follow me on: LinkedIn: https://www.linkedin.com/in/victor-sa... Instagram: https://www.instagram.com/victor_saha7 Music credits: Corporate by JP Bianchini (https://www.jpbianchini.com) Editing credits: Srijan Debnath (https://www.instagram.com/srijan_dnat...)

Intro

What is ONDC?

The current state of Indian e-commerce industry

How will ONDC alter this current state?

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ONDC explained| How ONDC can be the UPI-moment for India’s entire digital economy? Prof. Victor Saha

Victor Saha

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